Max Schrems, an Austrian lawyer who overturned the Safe Harbour agreement by suing Facebook and changed how personal data transfer of European users can take place to the US, has founded an NGO called None of Your Business (NOYB). The organisation’s goal is to enforce the EUs General Data Protection Regulation (GDPR), Schrems said. He told to the Financial Times that the aim is to target 'low-hanging fruit': companies that have 'whole business models based on disrespecting the law'. NOYB is running a crowdfunding campaign to try to establish itself before the GDPR comes into force next May.